Sunrise utilizes matching gifts, sets $40,000 Giving Tuesday goal for 2018 campaign

Sunrise Children’s Serviceshas joined Giving Tuesday, a global day of giving on Nov. 27 that utilizes the collective power of individuals, communities and organizations to encourage philanthropy and celebrate generosity worldwide.

Giving Tuesday is held annually on the Tuesday after Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday. This kicks off the holiday giving season and inspires people to collaborate in improving their local communities and giving back in impactful ways to causes they support.

“We can accomplish more together on this day for Kentucky’s kids than we can doing it alone. This is a day of compassion that anyone and everyone can participate in and make a difference through charitable causes in their communities,” said Melissa Bailey, marketing director of Sunrise Children’s Services. “Last year, Sunrise raised nearly $4,000 for Sunrise on Giving Tuesday. This year’s God-sized goal is $40,000. But already, we’ve acquired $20,000 in matching donations so that every donation given on Nov. 27, up to $20,000, will be doubled to make a positive impact on the more than 1,330 individuals we serve at Sunrise today.”

Those who are interested in donating to Sunrise’s Giving Tuesday campaign should visit Sunrise supporters are also encouraged totake pictures of themselves with a small sign that shares why they are supporting Sunrise with the words #UNselfie and #ShineSunrise on it.

92Y − a cultural center in New York City that, since 1874, has been bringing people together around its core values of community service and giving back – conceptualized Giving Tuesday as a new way of linking individuals and causes to strengthen communities and encourage giving. In 2016, the fifth year of Giving Tuesday, millions of people in 98 countries came together to give back and support the causes they believe in. More than $177 million was raised online to benefit a tremendously broad range of organizations, and much more was given in volunteer hours, donations of food and clothing, and acts of kindness.


About #GivingTuesday

#GivingTuesday is a global giving movement that has been built by individuals, families, organizations, businesses and communities in all 50 states and in countries around the world. This year, #GivingTuesday falls on Nov. 27. #GivingTuesday harnesses the collective power of a unique blend of partners to transform how people think about, talk about, and participate in the giving season. It inspires people to take collective action to improve their communities, give back in better, smarter ways to the charities and causes they believe in, and help create a better world. #GivingTuesday demonstrates how every act of generosity counts, and that they mean even more when we give together. For more information about this movement, visit


About Sunrise Children’s Services

Sunrise Children’s Services offers Kentucky’s hurting children and families a continuum of Christ-centered care, including therapeutic, residential, and foster care programs for abused, abandoned, and victimized children throughout the state. Sunrise’s nonprofit ministry began in 1869 — today, it is a fully licensed behavioral health service organization helping change the lives of at-risk children throughout the Commonwealth. For more information or to learn how you can help a child in crisis, visit

Written by Melissa Bailey, Sunrise Children’s Services Marketing Director

Kait Flora